Tuesday, December 1, 2009

NIC*FISH Article in Clutch Magazine


Fashion is a finicky industry where a designer’s genius can be praised and shunned in the same breath. It’s as unpredictable as it is banal and many newcomers aren’t prepared to succeed.

Partly to blame is the allure of instant success on shows like The Hills and Project Runway. These fanciful interpretations of reality make it easy for fashion hopefuls to overlook the disclosure where Tribeca apartments aren’t included and financial backing, an innovative business plan and lots of endurance are your holy grail.

Below the glittery surface of fashion design are business mechanics whose absence can signify instant failure of a brand: especially an emerging one.

Luckily, Nicole Fisher had longevity in mind.

Read full article here....


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